Guild Guitars opened its doors to the public for the first time with "Let's Meet Guild," a behind-the-scenes look at the new Guild factory in New Hartford, Conn. Over 45 members of the "Let's Talk Guild" online forum attended the exclusive event, which featured an extensive tour, Q&A sessions, and a close-up look at Guild's newly-refined guitar-making processes.
Guild offered users a chance to tour the new factory and to see everything that goes into making a Guild guitar. Guild Product Manager Dave Gonzalez relates, "It meant a great deal to them to see the factory first-hand, since Guild had never given that kind of access before. The reactions we saw were extremely positive."
Guests got an exclusive behind-the-scenes view of Guild's newly-developed proprietary tooling, which increases consistency in the build of the instruments while upholding the high attention to detail and hand-craftsmanship that Guild guitars are famous for. Attendees were able to try out guitars from every Guild line, including revamped classics such as the D-55 and F-412, and yet-to-be-released models such as the limited-run GSR F-30 and the USA Standard Series.
A raffle was also held, where an array of Guild merchandise was given away and one lucky forum member walked away with a brand new F-512 12-string guitar. Guild representatives held open discussions to answer questions and get feedback from Guild owners. Gonzalez states, "It was a huge benefit, both for us and for them -- to be able to bring folks out and get their feedback, and to talk about what their expectations are and what's important to them as players and owners of Guild guitars -- and we hope to do it again in the future."
For more information, visit www.guildguitars.com.
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